Music and media that include explicit content, such as strong language, violence, or sexual content, are marked with the Parental Advisory label. In the 1980s, the Recording Industry Association of America (RIAA) implemented it to alert parents to the possibility that some content might not be suitable for their kids. By offering a means of screening out material that can harm developing brains or expose children to mature topics too soon, this label assists parents in making well-informed choices about what their children consume.