<p class="MsoNormal">An intent data provider is very important in today's marketing environment and is helpful to provide insight into the buying intent of prospects. Intent data helps prioritize leads who are investing attention to something, meaning you can better position your outreach for important prospects. I've found real-time signals increase campaign performance significantly! Does anyone else used intent data to achieve sales and marketing alignment? There are plenty of useful tips and tools to share to maximize intent data.