I have been contemplating on different ways to provide content exposure and generate qualified leads. One way that I am seeing industry is to invest and utilize b2b content syndication as it allows businesses to syndicate beneficial content across trusted channels where decision-makers are already engaged. I wonder how many others actually engage in b2b syndication, and if this is increasing the quality of their leads and increasing reach? What obstacles have you experienced related to ensuring the content is relevant attributed to the audience? I would love to hear your experiences and best practices related to rapid syndication while maintaining authenticity.