Trong boi canh thuong mai dien tu ngay cang phat trien, livestream ban hang da tro thanh mot cong cu khong the thieu de ket noi voi khach hang va thuc day doanh so. Tuy nhien, lam the nao de buoi livestream cua ban thuc su thu hut, giu chan nguoi xem va chuyen doi thanh don hang? Bi quyet nam o viec nam vung "Cong thuc 7m Livestream". Day khong chi la nhung buoc don thuan ma la mot chien luoc toan dien, giup ban xay dung mot phien livestream hieu qua va ben vung.





Mo Dau: Vi Sao Can Cong Thuc 7M?





Nhieu nguoi nghi livestream chi don gian la bat may len va noi chuyen. Thuc te, mot buoi livestream thanh cong doi hoi su chuan bi ky luong va chien luoc ro rang. Cong thuc 7M, viet tat cua bay yeu to cot loi, chinh la kim chi nam giup ban toi uu hoa moi khia canh cua buoi phat truc tiep, tu truoc, trong den sau khi ket thuc. Nam vung 7M, ban se bien nhung phien livestream don dieu thanh nhung "san dien" ban hang day suc hut.





1. Muc Tieu (Mission)





Moi buoi livestream can co mot muc tieu ro rang. Ban muon dat duoc dieu gi? Tang nhan dien thuong hieu? Xa hang ton kho? Hay gioi thieu san pham moi? Viec xac dinh muc tieu giup ban dinh hinh noi dung, kich ban va cach thuc tuong tac. Neu khong co muc tieu, buoi livestream se lan man, khong tao duoc an tuong va khong do luong duoc hieu qua. Hay tu hoi: "Sau buoi livestream nay, toi muon nguoi xem lam gi?".





2. Khan Gia (Market)





Ai la nguoi ban dang muon tiep can? Hieu ro chan dung khach hang muc tieu la yeu to song con. Ho quan tam den dieu gi? Ho co nhung van de gi can giai quyet? Nam bat duoc so thich, hanh vi va "noi dau" cua khan gia se giup ban xay dung noi dung gan gui, danh trung tam ly va tao ra su dong cam ngay lap tuc. Dung co gang ban cho tat ca moi nguoi, hay tap trung vao dung doi tuong.





3. Noi Dung (Material)





Noi dung la linh hon cua buoi livestream. No bao gom kich ban, san pham, thong diep chinh va cach thuc trinh bay. Noi dung phai hap dan, co gia tri, khong chi don thuan la gioi thieu san pham ma con phai cung cap giai phap, kien thuc hoac mang lai su giai tri. Chuan bi truoc cac diem nhan, cac hoat dong tuong tac va thong diep keu goi hanh dong (CTA) ro rang de giu chan nguoi xem den cuoi phien.





4. Nguoi Dan (Master)





Nguoi dan dat (Host) chinh la bo mat cua buoi livestream. Ho can co kien thuc chuyen mon ve san pham, ky nang giao tiep linh hoat, nang luong tich cuc va kha nang ung bien tot. Su tu tin, nhiet huyet va kha nang ket noi cam xuc voi khan gia cua nguoi dan se quyet dinh lon den su thanh cong cua buoi phat. Hay dau tu vao viec dao tao nguoi dan hoac tu trang bi ky nang nay mot cach nghiem tuc.





5. Phuong Tien (Media)





Day la yeu to ky thuat bao gom anh sang, am thanh, goc quay va duong truyen internet. Chat luong hinh anh va am thanh chuyen nghiep khong chi tao an tuong tot ma con giup khan gia tap trung vao noi dung ban truyen tai. Anh sang tot, am thanh ro rang la dieu kien tien quyet de giu chan nguoi xem trong moi truong canh tranh khoc liet nhu hien nay. Dung de mot duong truyen yeu lam hong ca mot chien dich.





6. Khuyen Mai (Merchandise & Promotion)





Cac chuong trinh khuyen mai, qua tang, ma giam gia hay minigame la "chat xuc tac" manh me de thuc day hanh dong mua hang ngay lap tuc. Nhung uu dai doc quyen chi co trong livestream se tao cam giac khan hiem va cap bach. Viec ket hop kheo leo giua gioi thieu san pham va cac hoat dong hap dan se kich thich nhu cau mua sam cua nguoi xem.





7. Do Luong (Measurement)





Sau khi ket thuc phien livestream, viec do luong va phan tich la cuc ky quan trong. Ban can xem xet cac chi so nhu: so luong nguoi xem trung binh, thoi gian xem trung binh, ty le tuong tac (comment, like, share), va dac biet la ty le chuyen doi (so don hang). Du lieu nay giup ban nhan ra diem manh, diem yeu va dieu chinh chien luoc cho cac buoi livestream tiep theo, dam bao su cai tien lien tuc.





Ket Luan





Cong thuc 7M Livestream la mot khuon kho vung chac de xay dung nhung phien phat truc tiep thanh cong ruc ro. Bang cach chu trong vao Muc tieu, thau hieu Khan gia, xay dung Noi dung chat luong, lua chon Nguoi dan xuat sac, toi uu hoa Phuong tien ky thuat, tao ra cac chuong trinh Khuyen mai hap dan va khong ngung Do luong hieu qua, ban se lam chu duoc nghe thuat ban hang truc tuyen va tao ra nhung dot pha doanh thu dang ke. Hay ap dung 7M va cam nhan su khac biet! Xem them: soi keo tai xiu