I was looking at Soft2Bet’s 2024 Growth Report. The numbers look huge, but is this just marketing spin or real growth? I'm especially curious about their presence in the UK market.

<p class="ds-markdown-paragraph" style="margin: 16px 0px; color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 16px;"><span class="">The report is definitely worth a look. They posted some serious numbers: doubled EBITDA year-on-year and a big jump in revenue. That growth came from expanding into regulated markets, although the SBC News article mainly covers their moves in Ontario, Mexico, Sweden, Greece, and Romania. Their CEO, Uri Poliavich, says their MEGA gamification platform is the real engine behind it, and the results seem to back that up. From what I can see, the focus is on delivering a strong ROI for partners.</span>

<p class="ds-markdown-paragraph" style="color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 16px; margin: 16px 0px 0px !important 0px;"><span class="">If you want to check the full breakdown for yourself, here's the link: </span><span class="">sbcnews.co.uk/europe/2025/01/10/soft2bet-2024-mega-report/</span>