LinkedIn has introduced an exciting new tool for marketers and content creators: seamless integration with Adobe Express. This partnership is designed to streamline the process of making and publishing high-quality video ads directly on LinkedIn, a move that aligns with the platform’s increasing focus on video content.



Using Adobe Express, professionals can now access LinkedIn-optimized templates and AI-driven design features that simplify video creation. These templates are specifically crafted to support business goals like event promotions, brand awareness, and product launches.



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One standout feature is the new “Share to LinkedIn Ads” button in Adobe Express. Instead of downloading a completed video, then uploading it manually to your LinkedIn ad account, this integration sends your asset straight to your media library. It’s formatted correctly, appropriately named, and ready to use immediately—saving time and preventing errors.



The importance of video on LinkedIn cannot be overstated. According to LinkedIn, video posts are 20 times more likely to be shared and generate 1.4 times more engagement than standard posts. Year-on-year, overall video viewership has grown by 36%, a testament to shifting content preferences among professionals.



This integration arrives shortly after LinkedIn’s collaboration with Canva, further expanding the range of third-party tools available to create impactful video content. It’s clear that LinkedIn is investing heavily in making video a central part of its content ecosystem.



While some might question whether this boost in video engagement is purely organic or somewhat influenced by LinkedIn’s algorithm, the bottom line is clear: video is dominating—and LinkedIn wants more of it.



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