<p class="MsoNormal">Search engines rank websites using complex algorithms that evaluate hundreds of ranking factors. These include keyword relevance, content quality, backlinks, mobile-friendliness, page speed, and user experience. Search engine bots crawl and index web pages, then rank them based on how well they match search queries.SEO services help align your website with these factors, improving its chances of appearing higher in organic search results. Regular updates and best practices are crucial for maintaining strong search rankings over time.